China is a flourishing marketplace to do business, and every year more businesses are coming up. If you want to start or grow your business in China, there are few things you must know about, and one of them is advertising on Baidu in English. In this post, we will be discussing a few ways to grow your business with Baidu.
Introduction of Baidu
Baidu is a web services firm in China,, which is one of the biggest Internet companies in the world. They provide various services that also include a search engine and it is the Chinese equivalent to Google. Baidu has more than 750 million web pages and accounts for more than 70 percent of Chinese online search queries with billions of searches on its search engine per month. Like Google, Baidu also provides maps, images, music streaming services, data storage and most crucial for your business growth is pay-per-click advertisements.
Why should you choose Baidu?
Over 90 percent of the internet users in China use Baidu, and that is a huge potential for advertising your product on this platform. It is being surveyed that the Chinese customers never mind online ads and believe any firm interested to pay for promoting their products in this way should be reputable. With Baidu ads on over 6 lakh web pages, the potential marketplace for any business is enormous. Baidu’s popularity means not only your ads will be targeting desktop users but anybody who has access to the internet via mobile or tablet too which is growing tremendously each year.
Advertising with Baidu
Most of the Baidu’s revenue comes from marketing and advertising. There are numerous ways of using their services for promoting your products and brand to the ever-expanding market in China. Let us discuss a few ways.
Baidu Tuigang and ProTheme
Baidu Tuigang a pay-per-click ad platform that allows advertisers to display their ads on the search results pages of Baidu’s search engine and on sites which are listed in the Baidu Union. Primarily the admin interface is in Chinese, but for advertising on Baidu in English, an English version has been created. The service can only be accessed by organizations that are having a registered address for their business in China and a few other parts of East Asia.
There is another service, namely ProTheme which is available to only Baidu Union Members and has the option for displaying promotional links on certain web pages. It focuses on relevant searches than through the usage of Tuigang.
Pay for placement (P4P) and Baidu TV
P4P services provide organizations for reaching customers following appropriate searches. It allows businesses for bidding on keywords so that their site link and information are properly noticeable on the search engine results page. With Baidu TV, the advertising service on Baidu is operated in association with Ads. Media provides access to advertisers of Baidu Union member’s websites. Now, advertisers have the option to choose which sites they want to use for displaying their ads.
AdsToChina.Westwin.com provides digital marketing services including mobile marketing, website localization, WeChat and Weibo social media marketing, PPC advertising, market strategy, and search engine marketing service across major search engines in China, including Baidu ( www.adstochina.westwin/Advertising-on-Baidu-in-English ), Qihoo360, Sogou, etc. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.